Digital marketing – Fundamentals of digital marketing

Digital marketing can be defined as all online routes or platform used to market a product or a business.

Digital marketing - Fundamentals of digital marketing
Digital marketing used to be a relative unpopular concept until recently when the entire world seems to be buying and selling almost anything and everything online.


Digital marketing fundamentals

The concept of digital marketing before now was an informal concept. It was seen as an indirect way of marketing and wasn’t pronounced in the marketing world.

However, today you can’t talk about marketing without talking about digital marketing. It is now a formal platform that is used in all serious businesses.


Digital marketing strategy vs. digital marketing tips 

what is digital marketing strategy?

Digital Marketing Strategy is the using of digital marketing tactics to get to your customer and hence increase traffic to your product, content or business.

Marketing is about convincing and selling a product to people. The big question for you as a marketer will definitely be, where is my audience?

The good news is that everybody is now online and your customers are no different. Now the next challenge will be how to get to them with all the plenty digital noise separating you from your clients.

The next good news is that you are already with the necessary tools to market your product online. This is where digital marketing comes in. The following are digital marketing tactics and tips to get the best result using digital marketing to reach out to your customers:

SEO – Search Engine Optimization

This is simply the process of optimising your keyword to get free or organic searches from search engines like Google, Bing, Yahoo, AOL, etc.

However, Google is the most popular and widely known search engine. You should target this more.

For instance, our article on how to seduce a lawyer – 10 secrets Exposed is ranked number one on Google search engine as at the time of this writing. You can search google for the following words “how to seduce a lawyer”, “seduce a lawyer” or “seducing a lawyer” to verify. It is simply out of careful painstaking Search Engine Optimisation (SEO) planning and tactics.

In Search Engine Optimization (SEO) planning, one must consider his keywords and competition. I will talk about SEO tips in the future as it is a broad topic.

Online activities that benefit from Search Engine Optimization (SEO) include:

  • Blog
  • Website
  • E-commerce
  • Infographics

Social Media Marketing

Chances are high that you are already on some popular social media platforms.

But, the truth is most of us don’t know how powerful this social media marketing can be. Some are in the form of sponsored post and some are just free post.

The potential marketing reward that comes from this channel of marketing is alarming because almost everybody has one social media account or the other.

You can sell your content or brand through any of the following social media channels:

  • Twitter
  • Facebook
  • LinkedIn
  • WhatsApp
  • Instagram
  • Pinterest
  • Google+
  • Snapchat
  • WeChat
  • Telegram
  • Tiktok, etc.

Today, a lot of people also make money from these channels as social media influencers.

Content Marketing

The popular saying of content is king applies here. Content Marketing involves generating content assets to increase your traffic and acceptance of your product by customers. Channels that strive using this method of marketing are:

  • Ebooks
  • Blog post/articles
  • Infographics
  • Online brochures
  • Lookbooks
  • Whitepapers

Pay Per Click (PPC)

This is the method of paying a publisher for every time your ads are clicked on their post. This is one very popular way of driving traffic to your content online today. This way you constantly draw potential clients from such traffic.

We have various Pay per click channels and platform out there, eg. Google Adwords.

Google Adwords is the most popular of such platform for the Pay Per Click approach of selling product or services online.

However, today we have some other channels like:

  • Paid Ads by Facebook
  • Sponsored messages by LinkedIn
  • Promoted Tweets by Twitter, etc

Affiliate Marketing

This is the trending approach used by marketers to drive traffic and sales to their content. Affiliate Marketing as a channel of Digital Marketing is simply a way of referring potential buyers to a sales point or to a seller usually via a link on an online platform.

Today,  a lot of people use their social media platforms and blogs to register with different Affiliate programs and include such referral links on their Social Media platform. Such referrals are paid once a client makes the purchase from such a link. Traders and seller gets a lot of sale for their product or service from this.

You can visit some e-commerce website like eBay, Amazon, etc., to register with them as an Affiliate marketer or create your own Affiliate Marketing Program for potential affiliate marketers to register with you and hence increase traffic and sale to your product.

You can also get involved with Hosting video ads through the Youtube Partner program.

Email Marketing

This is simply the gathering of a company’s potential and earned customers email addresses to continually interact with them via such a medium. The catch here is that everybody already has an email account( eg. Gmail, Yahoo mail, etc) and receives email messages immediately it is sent to them.

Email campaign as a tool of digital marketing is used as a reminder, promotional offers, content delivery, etc.,  Such email campaign or marketing includes:

  • Newsletters
  • Promotional offers
  • Download links
  • Verification via mail
  • Sales cart, receipt or delivery details
  • Special codes or keys for goods purchased, etc.

Marketing Automation

The world is blessed with a lot of creative people and they have made marketing so easy by creating a lot of automotive software for digital marketing.

Today we have so many automotive platforms and channels that can easily do a repeated task and gets your customers engaged.

This Automotive software for marketing helps you reduce cost and workload. Although we recommend purchasing or subscribing to premium marketing software as this will likely produce a more profitable result. Such Marketing Automotive Softwares are used for:

  • Newsletters from Website or blog
  • Social Media Posting
  • Update of website or blog
  • Contact list update
  • To do list
  • Scheduled post sharing, etc.

Inbound Marketing

This is the using of various Digital Marketing tactics to continually engage your customers. This way, you use almost every tactic available online to drive customers to your product or company through your content or post. This includes sharing inbound links to your other products from your content.

Online PR

This is just like traditional PR. Here, you constantly secure online coverage with digital publications, post and online content. Sharing graphic content and write-ups to wish a client happy birthday and season’s greeting can apply here. Online PR can include:

  • Live chat with a Customer Care Agent
  • Online review of the company’s performance or product
  • Media outreach via Social Media Platforms
  • Engaging and responding to comments online on your website or blog.

Fundamentals of digital marketing – what next?

Whether you like it or not, you are constantly involved in buying and selling. So, you need to understand and explore some digital marketing tactics to increase your turnover.

The fundamental question is “will every business need digital marketing?” The simple answer is YES.

However, the sub-rule is that one should use the right digital marketing tactics or strategy to achieve their digital marketing goals as not every digital marketing tactic will work for all type of company. You should continually experiment based on your niche and audience to get the best result.



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