This post helps to share great light on 5 Social Media Marketing Solutions to help you grow your Social Media page.
Social Media like Facebook, Twitter, LinkedIn, Instagram, Snapchat, WhatsApp, Wechat, etc are now some of the major social media tools that users all over the world use to market their product.
Social Media has a huge opportunity to be a brand awareness tool and sales tool for your business. However, it can also be very challenging for a lot of people especially entrepreneurs and small businesses.
Below are some Social Media Marketingq Solutions that will help you prioritize what is important so that you can grow your page, drive sales and help you stand out from the crowd.
“The trouble with not having a goal is that you can spend your life running up and down the field and never score” – Bill Copeland.
This quote is not untrue for social media advertising if you don’t have a goal you are trying to achieve; you’ll just be all over the place, wasting money and time because you do not know what you want.
One advantage of creating goals is you will be able to evaluate yourself to see if you are succeeding or not.
If you don’t have a goal, make time to create some before continuing on your social media journey. There are various reasons why you might want to do this. Some of them include;
- To generate traffic for your site
- To increase your brand awareness among people
- To get more engagement
- To get more customers
Nothing creates a worse impression online than lying. Ever seen one of those ads that offer something ridiculous like, “click here to get an iPhone X, for free!.” The internet has gotten smarter, everybody can see through the lies and fake promises.
What I am trying to get at is do not offer something you don’t have in other to generate traffic for your site or get customers.
You may succeed at first or at the very beginning, but chances are they will back out faster than a gazelle running for its life.
Basically, the users will just hate you and they will never return. Be transparent, tell them what you can and cannot do (…in an enticing way of course).
An example of being transparent is showing your process, if you are advertising money-making venture, explain to them how it works, show the process of how you went from 0 followers to a million followers if that is what you are selling.
This is one social media marketing solution that will prove valuable in the long run.
LISTEN TO YOUR AUDIENCE
“Everything in writing begins with language. Language begins with listening.” –Jeanette Winterson. The problem with a lot of people and businesses online today is that they don’t listen, they are oblivious to what their audience is saying.
What kind of questions are they asking about your posts and products, what are their concerns? Are these what you could answer right away or are these topics you could probably write on in subsequent posts?
Social media offers the business an open-ended community to communicate one or one with potential customers, so make sure to take advantage of this.
SHARE GREAT CONTENT
The key to establishing a great social media presence is sharing great social media content. Ensure the content you post is brief and relevant to your brand whilst being captivating.
For busy businesses like small ones, taking the time to come up with great social media content can be tasking, and it is understandable.
What I would recommend is to set time apart for social media. If you recognize the importance of social media marketing, this won’t be an issue. It could be once a week or every day depending on how much time you can spare.
It is called social media for a reason, focusing on your page and profile is not being social.
Participate in discussions; comment on other peoples’ posts. The more you do this, the higher the chances of increasing your visibility and engagements on your posts.
So, here are the five (5) Social Media Marketing Solutions to help you grow your page.
Read Also: Digital marketing – Fundamentals of digital marketing
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