Why use Facebook for fun only? If you have a business, no matter the size you should learn how to create a Facebook page for business. With a reach of 2 billion users worldwide, you are guaranteed to meet a lot of customers – if you play your cards right. If you own a small business then your interaction on Facebook will give customers the sense that they know you and your business. This can increase their loyalty to your business and make them more likely to recommend your services to other people.
Here’s how to create a Facebook page for small business:
Open your web browser and type in this URL: facebook.com/business that will take you to the landing page of the Facebook business.
On the far right of the navigation bar, you will see a button that says ‘create ad’. Just beside the button, you’ll see an arrow, click it to drop down the option of ‘create page’, Click it.
Choose a category
You will have the option of two categories, ‘BUSINESS or BRAND’ and ‘COMMUNITY/FIGURE’. Choose the one that is close to what you are looking for.
The ‘Business or Brand’ category as it implies is a category oriented towards profit-making, so if you are looking to get customers, this would be the appropriate category.
If you are looking to promote an individual or a group, or you just want to create a charity, then community/figure category would be the most appropriate.
Fill in the Details
After choosing your category, fill out the form provided; the name of the page, a category that would further describe your page; it could be fashion, or design basically anything that will make it easier to find your page.
Fill in your business address, the city and state in which the business is carried out. You don’t have to fill in your phone number and postal code if you don’t want to, as this is optional. But, We advise you to do so because it increases your chances of getting ranked higher on Facebook.
Next, you upload your profile pictures and cover photo. Ensure the pictures you use are a good representation of your business/brand; it could be your logo or a picture that clearly represents your brand or business. If you don’t have a logo, you can meet a professional designer to help you create your logo and your cover page. The picture should be very clear and the dimensions should be well fitted to avoid cropping; the profile picture should have a dimension of 360 x 360 pixels and 828 x 465 pixels for the cover photo.
Add a description
This is a great way to tell your potential audience what you do and the kind of services you offer, think of it more as a cover letter for your Facebook page. Let it be brief but catchy. Click ADD SHORT DESCRIPTION in your edit page and add your content.
Complete your about Section
You may think the about section of the page is not so important and might consider leaving it for later, don’t! it is important to fill out all the input boxes right from the onset.
This is because Facebook is one of the very first places your potential customers go to find information about you, so it is better to have all your details right there where they can see it.
To edit your about page, click on About in the left-hand nav of your Facebook Page.
From this screen, you can add or edit your specific business details. This is also the screen where you can add a longer description of your business. Click Edit Story on the right side of the page to write about your company.
Your content should contain any and everything your customers need to know about your business page.
So, this is how to create a Facebook page for small business. All that is left for you to do is to create your first post and start publicizing your new page!